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	<title>Brave Little Roaster &#187; Industry</title>
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		<title>Brave Little Roaster &#187; Industry</title>
		<link>http://bravelittleroaster.com</link>
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		<item>
		<title>Tell Eveeerrryyonee!</title>
		<link>http://bravelittleroaster.com/2011/03/02/tell-eveeerrryyonee/</link>
		<comments>http://bravelittleroaster.com/2011/03/02/tell-eveeerrryyonee/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 23:12:19 +0000</pubDate>
		<dc:creator>Jonathan Alan Withers</dc:creator>
				<category><![CDATA[Abroad]]></category>
		<category><![CDATA[Industry]]></category>

		<guid isPermaLink="false">http://bravelittleroaster.com/?p=496</guid>
		<description><![CDATA[My good friend and associate Ian Levine will be competing second in the Southwest Regional Barista Competition this Friday at 11:30am. His coffee is delicious and his presentation is smooth as a baby&#8217;s bottom. Please cheer him on in person or via the live feed! For more information on Team Verve, teams from our wholesale [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bravelittleroaster.com&amp;blog=5655379&amp;post=496&amp;subd=bravelittleroaster&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://bravelittleroaster.files.wordpress.com/2011/03/ian.jpg"><img src="http://bravelittleroaster.files.wordpress.com/2011/03/ian.jpg?w=300&#038;h=300" alt="" title="Ian" width="300" height="300" class="aligncenter size-medium wp-image-498" /></a><br />
My good friend and associate Ian Levine will be competing second in the Southwest Regional Barista Competition this Friday at 11:30am. His coffee is delicious and his presentation is smooth as a baby&#8217;s bottom. Please cheer him on <a href="http://www.sirenstudios.com/">in person</a> or via the <a href="http://www.justin.tv/usbcscaa">live feed</a>!</p>
<p>For more information on Team Verve, teams from our wholesale accounts <a href="http://bellanocoffee.com/">Bellano</a>, <a href="http://www.bloomcoffee.com/">Bloom</a>, and <a href="http://www.facebook.com/pages/the-French-Press/108209693612">The French Press (fb)</a>, and their adorably ferocious competition, check out the USBC <a href="http://usbaristachampionship.org/?q=southwest&amp;s=competitors">bios page</a>!</p>
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			<media:title type="html">jalanwithers</media:title>
		</media:content>

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			<media:title type="html">Ian</media:title>
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	</item>
		<item>
		<title>About This Book I Found</title>
		<link>http://bravelittleroaster.com/2011/02/20/about-this-book-i-found/</link>
		<comments>http://bravelittleroaster.com/2011/02/20/about-this-book-i-found/#comments</comments>
		<pubDate>Mon, 21 Feb 2011 03:51:10 +0000</pubDate>
		<dc:creator>Jonathan Alan Withers</dc:creator>
				<category><![CDATA[Industry]]></category>

		<guid isPermaLink="false">http://bravelittleroaster.com/?p=484</guid>
		<description><![CDATA[Self-made espresso bar owner Maggy Thorsen would rather be whipping up steam with her sexy sheriff boyfriend than organizing a barista competition. But the big Java Ho convention, the coffee industry&#8217;s seasonal trade show, has come to Milwaukee. And this year it&#8217;s not only insane, it&#8217;s murder&#8230;when Maggy finds the body of Marvin LaRoche, proprietor [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bravelittleroaster.com&amp;blog=5655379&amp;post=484&amp;subd=bravelittleroaster&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div id="attachment_491" class="wp-caption aligncenter" style="width: 235px"><a href="http://bravelittleroaster.files.wordpress.com/2011/02/photo1.jpg"><img src="http://bravelittleroaster.files.wordpress.com/2011/02/photo1-e1298260218253.jpg?w=225&#038;h=300" alt="" title="Grounds For Murder" width="225" height="300" class="size-medium wp-image-491" /></a><p class="wp-caption-text">MURDER!!</p></div>
<blockquote><p>Self-made espresso bar owner Maggy Thorsen would rather be whipping up steam with her sexy sheriff boyfriend than organizing a barista competition. But the big Java Ho convention, the coffee industry&#8217;s seasonal trade show, has come to Milwaukee. And this year it&#8217;s not only insane, it&#8217;s murder&#8230;when Maggy finds the body of Marvin LaRoche, proprietor of the HotWired coffee chain, under a banquet table.</p>
<p>LaRoche was powerful, mean and nasty&#8211;or maybe he just drank too much of his own coffee. Either way, somebody bludgeoned him with Maggy&#8217;s first-place barista trophy. Hoping to clear her name, Maggy watches the man&#8217;s too-cheerful widow and an angry activist accusing LaRoche of exploiting Third World coffee growers. With a killer to catch and coffee to brew, Maggy is working overtime to save her own beans.</p></blockquote>
<p>Apparently this is part of a larger series. So&#8230;go out and get them!</p>
<p>And yes, I actually bought it and read it. More choices quotes:<br />
<span id="more-484"></span></p>
<blockquote><p>The baby was in a sling-type carrier, seemingly fashioned from one of the burlap bags used to ship coffee beans.<br />
Janalee came towards us with a smile. &#8216;Maggy, Sarah. How good to see you. And yes, it is a coffee bag, Maggy. One of the 154-pound bags from Colombia. Little Davy just loves it.</p></blockquote>
<p>&#8230;</p>
<blockquote><p>Each work area had an identical espresso machine, grinder and blender, plus staples like a knock box for the grounds, trash can and the mini-refrigerator, of course. Everything else had to be provided by the participants, from mood music for their fifteen-minute presentation, right down to the espresso itself.</p></blockquote>
<p>&#8230;</p>
<blockquote><p>Maybe it was the rock music, a contrast to the jazz&#8211;smooth and otherwise&#8211;chosen by the other contestants. Or maybe it was here piercings, or her hair color, or her explosive specialty drink, complete with a depth charge in the bottom of the cup.</p></blockquote>
<p>&#8230;</p>
<blockquote><p>The lucky [raffle] winner would get to take home the centerpiece, which was a fancy basket filled with five separate one-pound bags of coffee beans from various roasters. The roasters had donated the beans as a way of showing off their coffees to coffeehouse owners. If the owners were anything like me, thought, the last thing they wanted to see by now was another pound of coffee.</p></blockquote>
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			<media:title type="html">jalanwithers</media:title>
		</media:content>

		<media:content url="http://bravelittleroaster.files.wordpress.com/2011/02/photo1-e1298260218253.jpg?w=225" medium="image">
			<media:title type="html">Grounds For Murder</media:title>
		</media:content>
	</item>
		<item>
		<title>I&#8217;m Thinking About&#8230;</title>
		<link>http://bravelittleroaster.com/2010/04/07/im-thinking/</link>
		<comments>http://bravelittleroaster.com/2010/04/07/im-thinking/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 00:12:11 +0000</pubDate>
		<dc:creator>Jonathan Alan Withers</dc:creator>
				<category><![CDATA[Bar]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Roastery]]></category>
		<category><![CDATA[Verve barista]]></category>

		<guid isPermaLink="false">http://bravelittleroaster.wordpress.com/2010/04/07/im-thinking/</guid>
		<description><![CDATA[I&#8217;m going to steal this idea and make it my own. Starting&#8230;soon, I&#8217;ll be sitting down with our baristas, reg-ops, packagers, roasters, wholesalers, owners etc and asking them what they&#8217;re thinking about in coffee (or whatever else they want to share). I&#8217;ll do this as often as I can with their cooperation. It should also [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bravelittleroaster.com&amp;blog=5655379&amp;post=368&amp;subd=bravelittleroaster&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m going to steal this idea and <a href="http://www.flickr.com/photos/66514198@N00/4479712723/">make it my own</a>. </p>
<p>Starting&#8230;soon, I&#8217;ll be sitting down with our baristas, reg-ops, packagers, roasters, wholesalers, owners etc and asking them what they&#8217;re thinking about in coffee (or whatever else they want to share). I&#8217;ll do this as often as I can with their cooperation. </p>
<p>It should also sync up nicely with a pact <a>Ian</a> and I are beginning, to meet up once a week and work on our damn blogs together. That&#8217;s if he finishes his laundry soon and gets over to the cafe.   </p>
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			<media:title type="html">jalanwithers</media:title>
		</media:content>
	</item>
		<item>
		<title>WRBC Competition Service</title>
		<link>http://bravelittleroaster.com/2010/03/17/wrbc-competition-service/</link>
		<comments>http://bravelittleroaster.com/2010/03/17/wrbc-competition-service/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 00:01:25 +0000</pubDate>
		<dc:creator>Jonathan Alan Withers</dc:creator>
				<category><![CDATA[Bar]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Barista]]></category>
		<category><![CDATA[Cappuccino]]></category>
		<category><![CDATA[Coffee]]></category>
		<category><![CDATA[Espresso]]></category>
		<category><![CDATA[Santa Cruz]]></category>
		<category><![CDATA[Signature Beverage]]></category>
		<category><![CDATA[Verve]]></category>
		<category><![CDATA[WRBC]]></category>

		<guid isPermaLink="false">http://bravelittleroaster.com/?p=274</guid>
		<description><![CDATA[Rather late notice, but if you have the ability to be in Santa Cruz this Sunday (March 21st) afternoon, consider it well worth your time: Verve&#8217;s three competitors will be taking over the bar* from 4:00 to 7:00pm to serve their respective coffee as espresso, cappuccino, &#38; as centerpiece in the signature drink they crafted [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bravelittleroaster.com&amp;blog=5655379&amp;post=274&amp;subd=bravelittleroaster&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://bravelittleroaster.files.wordpress.com/2010/03/p_2048_1536_006291fa-56fe-4eb5-ba54-b8847ecee4e8.jpeg"><img src="http://bravelittleroaster.files.wordpress.com/2010/03/p_2048_1536_006291fa-56fe-4eb5-ba54-b8847ecee4e8.jpeg?w=604" alt=""   class="alignnone size-full wp-image-364" /></a></p>
<p>Rather late notice, but if you have the ability to be in Santa Cruz this Sunday (March 21st) afternoon, consider it well worth your time:</p>
<p><span id="more-274"></span></p>
<p>Verve&#8217;s three competitors will be taking over the bar* from 4:00 to 7:00pm to serve their <a href="http://vervecoffeeroasters.myshopify.com/products/wrbc-espresso-three-pack">respective coffee</a> as espresso, cappuccino, &amp; as centerpiece in the signature drink they crafted for the Western Regional Barista Competition!</p>
<p>Ten bucks per flight, per competitor, or each course will be available à la carte.</p>
<p>Until then, if you have not yet seen their performances, check out Chris, Jared, and Sara competing in the finals <a href="http://coffeebean.com/Day-3-Sunday-W493C125.aspx">here</a>.</p>
<p>&#8212;</p>
<p>*Literally, as we will cease service of the regular menu (outside of pressed coffee &amp; tea)!<em></p>
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			<media:title type="html">jalanwithers</media:title>
		</media:content>

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		<title>Santa Cruz via Portland</title>
		<link>http://bravelittleroaster.com/2009/07/22/santa-cruz-via-portland/</link>
		<comments>http://bravelittleroaster.com/2009/07/22/santa-cruz-via-portland/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 04:06:20 +0000</pubDate>
		<dc:creator>Jonathan Alan Withers</dc:creator>
				<category><![CDATA[Abroad]]></category>
		<category><![CDATA[Home]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Verve]]></category>

		<guid isPermaLink="false">http://bravelittleroaster.wordpress.com/2009/07/22/santa-cruz-via-portland/</guid>
		<description><![CDATA[Short update to show I&#8217;m alive and well. This afternoon we finish the move to Santa Cruz. Early tomorrow morning we&#8217;ll leave for two days at Crater Lake, then four of coffee, music, beer, food, and general culture in Portland. We&#8217;ll be back and settled into our new place on the third of August, when [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bravelittleroaster.com&amp;blog=5655379&amp;post=259&amp;subd=bravelittleroaster&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Short update to show I&#8217;m alive and well. This afternoon we finish the move to Santa Cruz. Early tomorrow morning we&#8217;ll leave for two days at Crater Lake, then four of coffee, music, beer, food, and general culture in Portland. </p>
<p>We&#8217;ll be back and settled into our new place on the third of August, when I&#8217;ll report for duty for two weeks of bar shifts to kick things off.</p>
<p>Hope to see you up there soon!</p>
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		<title>In the News (Singularly Focused Edition)</title>
		<link>http://bravelittleroaster.com/2009/07/01/in-the-news-singularly-focused-edition/</link>
		<comments>http://bravelittleroaster.com/2009/07/01/in-the-news-singularly-focused-edition/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 15:40:23 +0000</pubDate>
		<dc:creator>Jonathan Alan Withers</dc:creator>
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		<description><![CDATA[Bravely moving to Santa Cruz!!<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bravelittleroaster.com&amp;blog=5655379&amp;post=244&amp;subd=bravelittleroaster&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://bravelittleroaster.files.wordpress.com/2009/07/l_640_426_000ae972-cf68-4d10-a241-f2604244923a.jpeg"><img class="alignnone size-full wp-image-364" src="http://bravelittleroaster.files.wordpress.com/2009/07/l_640_426_000ae972-cf68-4d10-a241-f2604244923a.jpeg?w=604" alt=""   /></a></p>
<h3>Bravely moving to <a href="http://vervecoffeeroasters.com/">Santa Cruz!!</a></h3>
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		<title>Five Years</title>
		<link>http://bravelittleroaster.com/2009/06/28/five-years/</link>
		<comments>http://bravelittleroaster.com/2009/06/28/five-years/#comments</comments>
		<pubDate>Sun, 28 Jun 2009 21:10:43 +0000</pubDate>
		<dc:creator>Jonathan Alan Withers</dc:creator>
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		<guid isPermaLink="false">http://bravelittleroaster.wordpress.com/2009/06/29/five-years/</guid>
		<description><![CDATA[This month marks my anniversary with coffee. In the past five years I have worked at three cafes, one roastery, and two barely-related jobs in the restaurant industry. Between sourcing, roasting, brewing, serving, drinking, writing, reading, thinking, and dreaming I don&#8217;t believe that coffee has left my mind once the entire time. To say that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bravelittleroaster.com&amp;blog=5655379&amp;post=238&amp;subd=bravelittleroaster&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>This month marks my anniversary with coffee. In the past five years I have worked at three cafes, one roastery, and two barely-related jobs in the restaurant industry. Between sourcing, roasting, brewing, serving, drinking, writing, reading, thinking, and dreaming I don&#8217;t believe that coffee has left my mind once the entire time.</p>
<p>To say that I could not be luckier or happier to be doing what I do is a serious understatement. The common dream of doing for a living what one loves is so often unfulfilled that it is something of a cliche. I cannot image a better profession or a better life. I am enormously appreciative of the wonderful people, coffee, and times that have filled the last five years. Here&#8217;s hoping (and working towards) many, many more!</p>
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		<title>Cut Chemex*</title>
		<link>http://bravelittleroaster.com/2009/06/12/cut-chemex/</link>
		<comments>http://bravelittleroaster.com/2009/06/12/cut-chemex/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 16:58:35 +0000</pubDate>
		<dc:creator>Jonathan Alan Withers</dc:creator>
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		<description><![CDATA[I have a modest collection of obscure-ish British folk LPs. As much as I enjoy this music, I keep the vinyl undigitized and off my iPod. In keeping it reserved for dedicated sessions of listening I not only enjoy better sound, I get to savor it more than I would as background music for my [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bravelittleroaster.com&amp;blog=5655379&amp;post=215&amp;subd=bravelittleroaster&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://bravelittleroaster.files.wordpress.com/2009/06/p_480_319_9ae2c3e2-f250-462e-aab6-1457084cf03a.jpeg"><img style="border:0 initial initial;" src="http://bravelittleroaster.files.wordpress.com/2009/06/p_480_319_9ae2c3e2-f250-462e-aab6-1457084cf03a.jpeg?w=199&#038;h=300" alt="" width="199" height="300" /></a></p>
<p><a href="http://bravelittleroaster.files.wordpress.com/2009/06/p_480_319_9ae2c3e2-f250-462e-aab6-1457084cf03a.jpeg"></a>I have a modest collection of obscure-ish British folk LPs. As much as I enjoy this music, I keep the vinyl undigitized and off my iPod. In keeping it reserved for dedicated sessions of listening I not only enjoy better sound, I get to savor it more than I would as background music for my commute.</p>
<p>This makes me think of siphon pots. More than just the unique flavor profiles, I like saving the preparation for times when I can fully devote myself. The coffee tastes better and I&#8217;m allowed to gleefully geek over each detail.</p>
<p>Then I saw that this theme can be expanded upon; there are convenient parallels between brew methods and music format. If I find siphons and vinyl to be the respective ultimates of quality, then perhaps French press and compact disc are the next best: Taste/sound are still great, but with the advantage of improved ease of use &amp; cleanup/portability and storage.</p>
<p>Percolator pots and cassette tapes? Both produce relatively awful results and are generally super annoying to use. They&#8217;re also both ubiquitous staples of the thrift store, looking exceptionally outdated and run down.</p>
<p>Chemex and mp3 can both be pretty good, in a &#8220;substitute for the real thing&#8221; kind of way. They also seem to share a fairly healthy debate regarding their <a href="http://www.coffeegeek.com/forums/espresso/general/426877">quality</a> and <a href="http://forum.coffeed.com/viewtopic.php?f=17&amp;t=2656">proliferation</a>.</p>
<p>I could keep this up (giant urn/FM radio, ibrik/street artists), but I&#8217;ll refrain. Some food for thought!</p>
<p>UPDATED: The folks at CoffeeGeek have me beat to this in many ways. Fixed &#8220;quality&#8221; link to reflect this!</p>
<p>*Stolen from a Tim Styles &amp; Deaton Pigot <a href="http://www.tropicalsaloon.com/blog/?p=424">exchange</a>.</p>
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		<title>In the (&#8220;New&#8221;) News:</title>
		<link>http://bravelittleroaster.com/2009/06/08/in-the-new-news/</link>
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		<pubDate>Mon, 08 Jun 2009 14:34:10 +0000</pubDate>
		<dc:creator>Jonathan Alan Withers</dc:creator>
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		<description><![CDATA[A few things I&#8217;ve been reading and thinking about recently. Please excuse the fact that several of these extremely push the limit as to what could be considered news. jimseven includes the leading of public cuppings as part of his job. From frequently placing a radical and intense Harrar on my own tables, our conclusions are frequently aligned. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bravelittleroaster.com&amp;blog=5655379&amp;post=218&amp;subd=bravelittleroaster&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>A few things I&#8217;ve been reading and thinking about recently. Please excuse the fact that several of these extremely push the limit as to what could be considered news.</p>
<p><a href="http://www.jimseven.com/">jimseven</a> includes the leading of <a href="http://bravelittleroaster.com/2009/01/01/public-cuppings/">public cuppings</a> as part of his job. From frequently placing a radical and intense Harrar on my own tables, our <a href="http://www.jimseven.com/2009/06/07/thoughts-after-a-public-cupping/">conclusions</a> are frequently aligned. (While you&#8217;re there, check out <a href="http://www.jimseven.com/2009/06/02/using-a-lever-machine/">thoughts on lever profiles</a>, <a href="http://www.jimseven.com/2009/05/15/more-on-density/">research</a> on <a href="http://www.jimseven.com/2009/05/07/a-grand-unified-theory-of-espresso/">density</a>, an introductory <a href="http://www.jimseven.com/2009/04/07/introduction-to-the-uber/">video walkthrough</a> of an awesome water boiler, and a <a href="http://www.jimseven.com/2009/05/30/brewed-coffee-and-the-uk/">complete history and treatise on its current state</a>).</p>
<p><a href="http://tonx.org/">Tonx</a> tears down a ridiculous, whiny <a href="http://www.nypress.com/article-19910-totally-stumped.html">rant </a> and churns out a brilliant <a href="http://tonx.org/archives/153">customer manifesto</a>.</p>
<p>I still believe that, overall, Mr. Watts has an <a href="http://www.intelligentsiacoffee.com/blog/view/1641">amazing job</a>. A very insightful look into his unique profession.</p>
<p>Scott Rao does not like the Chemex as a brewing method. <a href="http://forum.coffeed.com/viewtopic.php?f=17&amp;t=2656">Thread</a> results. </p>
<p>My own reading has begun to dramatically <a href="http://bravelittleroaster.com/non-coffee/reading/">stagnate</a>, given that half the year in which to reach my goal is already over. I&#8217;ve been working hard the last two weeks to resume pace. We&#8217;ll see&#8230;</p>
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		<title>Drink Swill &amp; Save</title>
		<link>http://bravelittleroaster.com/2009/06/06/drink-swill-save/</link>
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		<pubDate>Sat, 06 Jun 2009 20:17:03 +0000</pubDate>
		<dc:creator>Jonathan Alan Withers</dc:creator>
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		<description><![CDATA[There&#8217;s been a peculiar trend the past couple weeks. I&#8217;ve been getting requests for bulk coffee to be ground for a Turkish* preparation. Some people have found they enjoy the &#8220;extra strength&#8221; a finer grind gives their brew, but ultimately respond well to suggestions to increase the amount of coffee they&#8217;re using instead. Others, it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bravelittleroaster.com&amp;blog=5655379&amp;post=212&amp;subd=bravelittleroaster&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>There&#8217;s been a peculiar trend the past couple weeks. I&#8217;ve been getting requests for bulk coffee to be ground for a Turkish* preparation. Some people have found they enjoy the &#8220;extra strength&#8221; a finer grind gives their brew, but ultimately respond well to suggestions to increase the amount of coffee they&#8217;re using instead. </p>
<p>Others, it would seem, have come across the idea that they can have the beans ground finer, use less, and save.**</p>
<p>What the hell? Was this suggested on some news network money saving tip program?? I&#8217;m too scared to do the search myself. Seen anything like this?</p>
<p>*I&#8217;d rather call it &#8220;ibrik coffee&#8221; too, but what are you going to do&#8230;</p>
<p>**sort of a &#8220;Step 1: Brew awful coffee Step 2: ??? Step 3: Profit&#8221; kind of situation.  </p>
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